Social media may be the “next big thing” in marketing, however keep in mind that you really need the fundamentals in position before launching a promotion and marketing campaign. That means products and services to market, a target audience for them, and a channel to market in. Once you’ve identified all of these, you will be able to successfully implement the tactics and guidance offered here in this article.
Doing social media marketing well requires you to interact with your customers. Do not make the typical error of failing to use customer comments as a way of learning more about your marketplace. Respond to any of your users’ reviews and have a dialogue with them. Make it your mission to discover exactly what they want and need, and use these insights to visualise precisely where to go next with your business.
Before you start, here’s an important question to consider. Are you planning to use social media to build a deeper relationship and connection with your customers or do you want social media to just be a sales method? If the latter, then you might be better off just buying some paid ads on social media sites rather than investing a lot of time and effort in producing great content and interacting on a regular basis. Whatever your objective, focus on being as helpful and engaging to your audience as possible. Be human and don’t just bombard your followers with links to your website and sales messages.
Conducting a social media campaign takes time and energy and has to be done consistently so think about what support you are going to need. There are plenty of social media professionals out there who can help you put together a social media strategy and will even do the day to day posting and interacting for you. You might have to throw down a little bit of cash, but this is an investment that will reap rewards over time.
There are a ton of tools that can help make light work of your day to day social media management. Hootsuite, for example, allows you to post or tweet at specified times and if you have a WordPress website there are plugins you can use to automatically generate posts whenever you publish a blog article. You can also monitor all your social profiles from a single dashboard so you can jump straight into any relevant conversations and respond promptly whenever anyone mentions your company.
When sharing your content on Twitter don’t forget to include the correct hashtags. You can create a tag by preceding it with the hash (#) sign, and it will make it easy for people who are interested in that topic to discover your tweets using Twitter’s inbuilt search.
Social media is a great tool for managing your brand reputation but you do need to be prepared for the occasional negative comment. Just make sure that you respond promptly and in a constructive and helpful way and your reputation for providing good customer care will be enhanced immeasurably. Whatever you do, remember that social media is public so steer clear of engaging in ugly spats or making personal remarks!
Using these pointers will ensure that your social media marketing is built on sound foundations. There’s undoubtedly a ton of information to take in, and doing so will call for a certain investment of your time and effort. Down the road, however, your greater social media savvy will provide a great return in the form of enhanced brand exposure, more website traffic and opportunities to do business.
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