How to Optimize Your Business on Facebook
1. Create a detailed profile and keep it updated. Here is a list of things to include:
- education/employment history
- arts and books
- featured people*
- activities and above all interests
- updated contact info (including websites)
2. Import contacts from you email accounts, Yahoo, AOL, Gmail and Microsoft Outlook.
3.* Create lists by geographic location, topic, or by type of category. Under the redesign, some friend lists can be made public. People on a particular list will get a notification if that list is added to the “Featured People” section of a user’s profile. Warning: be careful how you title the lists and who you add to them, according to Facebook tracking site Inside Facebook.
4.” Like” pages and leave a legitimate and meaningful comment. Once friends are broken down into groups, users can click on their “Most Recent” news feed and select lists from a drop-down menu in order to interact with each group individually.
5. Share the 3 P’s (personality, passion, profession). Remember what facebook is all about. It is people getting together to have a conversation over coffee. Keep that in mind when you are making your comments. Facebook focuses on people “who said that”? Google focuses on what and where, “Where can I find the answers to help me fix, avoid or accomplish it?”
6. Share photos and video. There is power in video and videos definitely stand out in the news feed.
7. Create a simple yet detailed Facebook page. A page should include photos and basic information, a biography and/or mission statement and useful content based on your target audience or community. Facebook only allows only one account. However, you can have as many Pages as you want. Pages are viewable online and are search engine optimized so that even individual posts can appear on Google. In other words, fan pages are indexed and ranked by Google just like your blog pages.
8. Promote your page. Once more than 25 people “Like” your page you can create a distinctive “vanity URL” (such as facebook.com/username). A vanity URL (uniform resource locator) is much easier to use and remember than the URL assigned by Facebook, making it easier to add to marketing materials. In order to attract “Likers,” ask your friends and associates to “Like” your page. You do this by continually adding valuable, informative, creative and entertaining posts to your page so they will keep coming back.
9. Create a welcome page or a “Like” page. You will need to add the app FBML. (facebook markup language). You can then add other tabs to your page.
10. Listing exposure (via Marketplace). Facebook’s classified advertising service, powered by Oodle, allows people to find your business page.
11. Learn the art of social listing posts. This means that when posting “Give people a reason to engage with you, a call to action” . There is a certain etiquette to follow. Always refrain from posting listings in all capital letters. This is interpreted as “shouting”!
12. Create a daily engagement plan. “If you don’t manage your social media, your social media will manage you” . It is best to check on facebook in the morning. During that time, you can update your current status, share a helpful resource, send birthday wishes, make comments, and check to see what is going on in your different discussion groups.
13. Create a Facebook Group. These groups allow Facebook users to gather over a shared interest with people they know. Groups can be public or private. The big advantage is that you can send everyone in that group emails. It is recommended to have 100 friends before creating a group.
14. Create relevant Facebook ads. Facebook asks about 45 pieces of information when you create a profile. Though not everyone fills in every piece, that information can help you collect information to target a specific group of people.
15. Host an event. Organize a meetup around a local interest, such as any holiday or seasonal event and post it on Facebook.
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